Kodak vs. Biontech - How Scientists Shape New Industries with Market Analyses

A workshop offered by the Transfer Center enaCom

Are you ready to take your research beyond the lab and into the market? In this interactive workshop, you'll discover how market analysis can help you transform your scientific discoveries into real-world innovations. Using compelling case studies from industry, you'll learn how scientists like you can shape new industries and commercialize their research.

Online Workshop

Monday, December 2, 2024
10:00 a.m. - 2:00 p.m.

Trainer

Dr. Elina Hafer

Language

English

Location

Online

Target Group

Doctoral students and Postdocs

Track(s)

Business and Organizations

Certificate

4 units are applicable within the Doctorate plus or Careers plus certificate

Eine Wissenschaftlerin und ein Wissenschaftler arbeiten hinter einer Glasfassade und mischen Chemikalien mit Großgeräten.

Description

In this hands-on session, you'll explore the fundamentals of market analysis and gain practical skills to assess market opportunities, analyze competitors, and develop winning go-to-market strategies. Whether you're considering launching a start-up or just want to understand how to make your research more market-relevant, this workshop will give you the tools to move forward.

What you'll learn:

Market Analysis Basics: Understand why market analysis is crucial for your research.
Tools and Methods: Get familiar with essential market analysis tools and see how they apply to your field of research.
Practical Application: Turn your research into a business idea! You'll work on identifying a potential product or service, analyzing the market and customer segments, and developing a go-to-market strategy based on real-world data.

Before the workshop:
Take some time to think about how your research could be turned into a product or service. This will help you get the most out of the practical exercises where you'll apply the market analysis tools directly to your own ideas.

Content

Understand the basic principles of market analysis and its relevance to scientific research.
Identify key market analysis tools and apply them to research projects.
Analyze market opportunities, including competitor landscapes and potential customer segments.
Develop a simple go-to-market strategy based on market analysis results.
Gain insight into how scientific research can be transformed into marketable products or services.
Enhance strategic thinking regarding the commercialization of research findings.