Market Analysis: Beyond the Lab and into the Market
A workshop offered by the Transfer Center enaCom
Are you ready to take your research beyond the lab and into the market? We will start with failure and success stories of companies like Kodak and Biontech and learn which steps are required to be prepared for the market launch.
Online Workshop
Wednesday, July 2, 2025
10:00 a.m. - 2:00 p.m.
Trainer
Dr. Elina Hafer
Language
English
Location
Online
Target Group
Doctoral students and postdocs
Track(s)
Business and Organizations
Certificate
4 units are applicable within the Doctorate plus or Careers plus certificate
Description
In this interactive workshop, you'll discover how market analysis can help you transform your scientific discoveries into real-world innovations. Using compelling case studies from industry, you'll learn how scientists can shape new industries and commercialize their research.
In this hands-on session you explore the fundamentals of market analysis and gain practical skills to assess market opportunities, analyze competitors, and develop winning go-to-market strategies. Whether you're considering launching a start-up or just want to understand how to make your research more market-relevant, this workshop will give you the tools to move forward.
Content
- Market Analysis Basics: Understand why market analysis is crucial for your research
- Tools and Methods: Get familiar with essential market analysis tools and see how they apply to your field of research
- Practical Application: Turn your research into a business idea! You'll work on identifying a potential product or service, analyzing the market and customer segments, and developing a go-to-market strategy based on real-world data
Contact
Transfer Center enaCom
More Workshops?
Have a look at further workshops offered in our Doctorate plus program this semester.
Also see
Certificate Doctorate plus
Acquire the Doctorate plus Certificate in one of our three career tracks.
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Qualification Program Doctorate plus
Expand your skills with our qualification program Doctorate plus.
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Links
- https://www.uni-bonn.de/de/forschung-lehre/transfercenter-enacom/veranstaltungen/anmeldungen/sommersemester-2025-bgz/registration-scientists-market-analysis_07_25
- https://www.uni-bonn.de/en/research-and-teaching/doctoral-students-and-postdocs/during-your-doctorate/qualification/doctorate-plus/research-all
- https://www.uni-bonn.de/en/research-and-teaching/doctoral-students-and-postdocs/during-your-doctorate/qualification/doctorate-plus/research-management-all
- https://www.uni-bonn.de/en/research-and-teaching/doctoral-students-and-postdocs/during-your-doctorate/qualification/doctorate-plus/business-organizations-all
- https://www.uni-bonn.de/en/research-and-teaching/doctoral-students-and-postdocs/during-your-doctorate/qualification/certificate-doctorate-plus
- https://www.uni-bonn.de/en/research-and-teaching/doctoral-students-and-postdocs/during-your-doctorate/qualification/doctorate-plus-1
- https://www.uni-bonn.de/en/research-and-teaching/doctoral-students-and-postdocs/events-and-opportunities/newsletter-bonn-doctoral-bulletin-en