Winning Corporates as Customers – Strategies for Startups

Engaging with corporates isn’t just about having a great idea—it’s about understanding their priorities, challenges, and language.

Large companies like Bayer look for innovations that align with their strategic goals, whether it’s sustainability, efficiency, or new market opportunities.

This Expert Talk with Dr. Karl Collins will help startups and researchers learn how to frame their value proposition in a way that resonates with industry leaders.

From navigating corporate structures to pitching in a way that sparks interest, this session will equip you with the tools to turn conversations into collaborations.