Market Analysis: Beyond the Lab and into the Market

Are you ready to take your research beyond the lab and into the market? We will start with failure and success stories of companies like Kodak and Biontech and learn which steps are required to be prepared for the market launch.
In this interactive workshop, you'll discover how market analysis can help you transform your scientific discoveries into real-world innovations. Using compelling case studies from industry, you'll learn how scientists can shape new industries and commercialize their research.
In this hands-on session you explore the fundamentals of market analysis and gain practical skills to assess market opportunities, analyze competitors, and develop winning go-to-market strategies. Whether you're considering launching a start-up or just want to understand how to make your research more market-relevant, this workshop will give you the tools to move forward.
This workshop for PhD students/PostDocs is part of the Bonn Doctorate plus program and units can be acquired.