Winning Corporates as Customers – Strategies for Startups
Engaging with corporates isn’t just about having a great idea—it’s about understanding their priorities, challenges, and language.
Large companies like Bayer look for innovations that align with their strategic goals, whether it’s sustainability, efficiency, or new market opportunities.
This Expert Talk with Dr. Karl Collins will help startups and researchers learn how to frame their value proposition in a way that resonates with industry leaders.
From navigating corporate structures to pitching in a way that sparks interest, this session will equip you with the tools to turn conversations into collaborations.
Large companies like Bayer look for innovations that align with their strategic goals, whether it’s sustainability, efficiency, or new market opportunities.
This Expert Talk with Dr. Karl Collins will help startups and researchers learn how to frame their value proposition in a way that resonates with industry leaders.
From navigating corporate structures to pitching in a way that sparks interest, this session will equip you with the tools to turn conversations into collaborations.
Time
Thursday, 24.07.25 - 10:00 AM
- 12:00 PM
Event format
Talk
Topic
Gründen, Start-up
Speaker
Dr. Karl Collins (Bayer LifeHub Monheim)
Target groups
Students
Researchers
Languages
English
Location
Transfer Center enaCom, Brühler Straße 7, 53119 Bonn
Reservation
required
Registration/Ticket
Organizer
Transfer Center enaCom
Contact
Links
- https://www.uni-bonn.de/de/forschung-lehre/transfercenter-enacom/veranstaltungen/anmeldungen/sommersemester-2025/registration_corporates-as-customers_07_25