Language and Communication in the Global Media Society

Globalization and migration processes are increasing the need for academically qualified communications experts. The degree program Language and Communication in the Global Media Society is a response to these challenges and offers students corresponding academic training qualifying them for diverse communications-oriented occupational fields in a multilingual and culturally heterogeneous environment.

The degree program links theoretical approaches from the areas of language, culture and media studies with perspectives from intercultural communication and multilingualism research. Students learn to apply oral and written forms of communication in specific ways that are appropriate e.g. to the addressee, the media, and the situation. The goal is to provide students with differentiated linguistic/communicative and intercultural competencies. This degree program qualifies students for work in settings marked by linguistic/cultural diversity and rapid media changes.

An external four-week internship is an integral part of the program. Other features of the program that are certain to increase students’ insights into the practical side of their field include, in particular, an orientation seminar with external experts and a practical written exercise.

This subject must be combined with a second subject.

Possible lines of work:

Internal or external communications of organizations, public relations, social media management, personnel development, communications consulting, development cooperation, academia (teaching/research at universities, research institutions, etc.)